Trucking, Video Games and Entrepreneurship
The trucking industry has been searching for ways to better attract and retain the millennial generation ever since they hit the work force just under ten years ago. And with the “Truck Driver Shortage” dubbed as the Top Critical Issue for the third year in a row by TruckingResearch.org, the search won’t be ending any time soon.
During our time at GATS 2019, we asked CEO’s and other industry leaders for their insight on what the industry could do as a whole to attract young talent, and we heard a similar answer over and over; technology, and specifically, video games.
“You know, the millennial generation is not going to re enter these trucks until these trucks feel more like video games…and they’re starting to…”
Justin Clarke, Founder and CEO of F Staff
Listen to Justin’s full interview below.
